Typography- noun - is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
Love Actually- Typography
The way which the 'Is' is in red has connotations to 'love' hence the name of the movie title being 'Love Actually'. The typography in Love Actually is very spaced out and looks very romantic hence the colours of white which normally has connotations of purity and red towards love/romance.
The Lucky one- Typography
The typography of 'The Lucky one" is very much a typographic cliche that is Trajan. Again the colour white having connotations with purity and love too, the colour of the title and the font is emphasised and therefore effective.
Endless Love- Typography
Again in 'Endless Love' the typography is following the typical cliche of Trajan and the title is in Bold and in the colour white.The connotations of the colour white are innocence which emphasis the word 'innocence' in pale white almost faded in the background which is very effective. Other connotations of the colour white is Purity and is considered to be the colour of 'perfection' generally speaking white has a very positive connotations therefore it is being used in a 'Romance' film as the typography of "Endless Love".
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