Focus Groups –
Audience Profile
Who are they
and what age bracket do they fall into?
Gender and Education Level:
Participant
|
Gender
|
Education level
|
Memoona
|
Girl
|
YEAR 12
|
Annie
|
Girl
|
YEAR 12
|
Kate
|
Girl
|
YEAR 12
|
Liz
|
Girl
|
YEAR 12
|
Ayesha
|
Girl
|
YEAR 11
|
Chloe
|
Girl
|
YEAR 12
|
Orlagh
|
Girl
|
YEAR 12
|
Rebecca
|
Girl
|
YEAR 12
|
The focus
groups priorities are all to complete school and then to
move on to either University or the Working world.
move on to either University or the Working world.
Motivation and
Interests:
Participant
|
Motivation
|
interests
|
Memoona
|
Success
|
Horse Riding
|
Annie
|
Money
|
Music
|
Kate
|
Nothing
|
Piercings
|
Liz
|
Other peoples success
|
Comedy
|
Ayesha
|
Religion
|
Deep thinking
|
Chloe
|
Other peoples success
|
Special Effects Make-up
|
Orlagh
|
Success
|
Music
|
Rebecca
|
Money
|
Dance
|
How do they spend their free time and what are their lifestyles like?
Participant
|
Free time spent
|
Lifestyle (Active / Leisurely)
|
Memoona
|
Working
|
Active
|
Annie
|
Working
|
Mixture of Both
|
Kate
|
Working
|
Mixture of Both
|
Liz
|
Working
|
Active
|
Ayesha
|
Furthering Education
|
Leisurely
|
Chloe
|
Working
|
Mixture of Both
|
Orlagh
|
Extra-Curricular Activities
|
Active
|
Rebecca
|
Dance
|
Leisurely
|
How do they
spend their money and do they follow any particular fashions?
Participant
|
Money spent on
|
follow particular fashions?
|
Memoona
|
Pandora
|
No
|
Annie
|
Clothes
|
Yes – “Trendy”
|
Kate
|
Piercings
|
Yes – Tumblr
|
Liz
|
Food
|
Yes – Mainstream
|
Ayesha
|
Savings
|
No
|
Chloe
|
Make-up
|
Yes – Mainstream
|
Orlagh
|
Food
|
Yes – Mainstream
|
Rebecca
|
Clothes
|
Yes – Road
|
Who influences
them? Do they have a role model?
Participant
|
Influence by:
|
Role Model:
|
Memoona
|
Mother
|
Mother
|
Annie
|
Friends
|
N/A
|
Kate
|
Myself
|
N/A
|
Liz
|
Media
|
Mother
|
Ayesha
|
Religion
|
“Allah”
|
Chloe
|
Media
|
N/A
|
Orlagh
|
Friends
|
School Teacher
|
Rebecca
|
Family
|
“Myself”
|
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