How Research will inform planning

Research- noun- the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Our Research will inform planning by the primary research which we conducted into creating a audience profile and a focus group by helping to identify our target audience and whether or not the Target audience do like romantic movies, yes we found out from the secondary research that not many of the 'Year 12's" which we interviewed and asked questionnaires to do actually like 'Romance' as a genre of films however by using the secondary research as well as the primary research we were able to find out that Romance isn't a genre which is that well known, however we still decided from the primary and secondary research that our target audience will be 'Teenagers within the age bracket of 15-24'. We researched that most romantic movies are targeted by 'teenagers' and also found out the main gender which watches romantic movies are girls therefore by researching what type of gender and age bracket which would normally watch romantic movies helped us to plan and do a focus group of just girls and this then helped us identify our final age and gender bracket which we were going to base our film opening on.

The research into 'real media artefacts' has helped inform our planning by looking at the genre of 'Romance' which has helped look at different types of romantic movies and has helped identify therefore the key conventions of what a romantic movie generally tends to include, therefore we might then use some of the conventions from the media artefact's which i have annotated in our real film opening to present how there is key conventions from real romantic movies, therefore when it comes to filming and editing our actual film opening and the final cut the audience will be able to identify key features and conventions from previous romantic movies which they have watched before.

The research into 'Typography' has helped us identify the typography which is typically used in 'Romantic Movies' and has therefore helped us pick out the most effective typography's which have previously been used, for example from the secondary research into different types of typography's from real life movies such as 'The lucky one' the typography which is used includes typical Romantic conventions such as the bold writing in the title and the colour white which is generally used in all Romance movies therefore this has helped inform our planning because we may be able too use the colour white in our film opening and have it in 'Bold' as well to express the fact that our film opening is of the genre 'Romance'.